Publicis Groupe expands AI ambitions with $2.2B LiveRamp buyout

Publicis Groupe has agreed to acquire the US-based data company LiveRamp in a $2.2 billion deal as the French advertising giant deepens its investment in artificial intelligence-driven marketing.  The all-cash takeover price values LiveRamp at $38.50 per share, nearly 30% above the company’s closing price last Friday.  The acquisition will enhance Publicis’ ability to offer...